Performance & Growth Specialist
Three months online. For media buyers, agency operators, and growth marketers who want to scale campaigns beyond ₹10L/month with predictable ROAS, advanced GA4 attribution, and creative testing systems.
Duration
3 months
Format
Online, live
Phases
10 phases
Budget Scale
₹10L+ live accounts
Learn By Deploying Real Budgets
No multiple choice exams or theoretical essays. You run real ad accounts, set up tracking pipelines, and optimize actual acquisition funnels.
Who this is for
- Media buyers stuck at ₹1-2L/month who struggle to maintain ROAS when scaling budgets
- Digital marketing generalists wanting to specialize in the highest-paying niche in marketing
- Agency founders who need to build high-performance ad operations for their clients
Meta Ads Advantage+ architecture
Server-side tracking & CAPI setup
Multi-touch attribution vs. in-platform reporting
Dynamic creative testing (DCT) frameworks
Hook rate & hold rate analysis
Iterating winners to beat creative fatigue
Performance Max asset groups & feed optimization
Search query sculpting & target ROAS bidding
YouTube & Demand Gen campaigns
Horizontal vs. vertical scaling rules
CRO on Shopify/landing pages
Capstone Scaling Defense
The CEO Challenge
“One Real Problem. One Instant Solution.”
Every module ends with a pressure-test scenario. No Googling. You make the call: go, pivot, or kill. Revenue is truth. Speed beats perfection.
CAREER OUTCOMES
Roles You Can Crack at Top Companies
Performance Marketing Manager
Google + Meta campaigns, ROAS optimisation, budget management, customer acquisition at scale.
Growth Marketing Specialist
Full-funnel ownership, experiment-driven, data-heavy. The startup rocket fuel role.
Brand Strategist / Manager
Brand identity, positioning, communication strategy for FMCG, luxury, consumer brands.
SEO & Content Lead
Organic traffic, content engines, editorial calendars. Compound visibility over time.
Social Media Manager
Brand presence across platforms. Strategy + execution + community + paid social.
Digital Marketing Analyst
GA4, Looker Studio, attribution, cohort analysis. Data marketing decisions.
CRM & Lifecycle Marketing
Marketplace & E-com Lead
Media Spend Scale
Actual results managed by fellows across e-commerce and lead gen brands.
₹5Cr+
Ad spend managed
3.8x
Average scaled ROAS
10
Advanced phases
100%
Live account verified
Yes, this is an advanced track for individuals with basic media buying familiarity who want to scale campaigns beyond ₹10L/month.
You audit and manage live enterprise accounts with monthly budgets ranging from ₹5L to ₹50L+ across D2C and SaaS.
We cover GA4 server-side GTM, Meta Conversion API (CAPI), Triple Whale, and Northbeam multi-touch models.
You diagnose a real live account's creative fatigue and attribution leaks, then defend a 60-day horizontal/vertical scaling roadmap.
Graduates qualify for Senior Media Buyer, Performance Marketing Lead, and Head of Growth roles at top agencies and brands.
Ready to master Performance & Growth Specialist with real market budgets?
Graduate with an industry-grade portfolio of real client campaigns, verified credentials, and live mentorship with active marketing leaders.
Small cohort size to guarantee 1-on-1 mentor reviews for every phase.
Live Agency Sprints
Work on real ₹5L+ brand budgets and live ad accounts, not simulated case studies.
CEO Challenge
Defend your strategic campaign live in front of agency founders and brand CEOs.
Modern AI Stack
AI workflows, Meta Ads Manager, GA4 attribution, SEO & growth loops from week 1.
Direct Placements
Access to our hiring network of 40+ partner brands and portfolio review sprints.
4 Months
Full Stack Marketing Online
30+
Real Client Briefs
₹8.5 LPA
Avg Batch 1 Package
100%
Portfolio Graded