Fundamentals of Digital Marketing
The door in. What digital marketing is, how funnels behave, and what to settle before you pay for anything.
Duration
6 modules
Format
Self-paced
Phases
6 modules
Projects
Free ($0)
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Curriculum & Program Details Locked
The full phase-by-phase syllabus, real-brand capstone briefs, and fee schedule are currently locked for final review. Register now to unlock early access notification.
Program Overview
TreQo: The Marketing School delivers an industry-recognized New-Age Digital Marketing Course Online engineered for ambitious undergraduates, working professionals, and aspiring startup founders. Taught live by growth leaders and entrepreneurs, this AI-native digital marketing training program covers full-funnel performance marketing, Meta Ads Manager, Google Ads (Search, Display & PMax), GA4 analytics, conversion rate optimization (CRO), and advanced SEO strategies.
Key Program Highlights
- AI-Native Digital Marketing Curriculum (Prompt Engineering, Creative AI & Marketing Automation)
- 70% Live Campaign Execution (Hands-on Funnel Building & Ad Spend Allocation)
- Real Ad Spend Testing & Optimization (Meta CBO/Pixel/CAPI & Google Search Performance)
- Proof-of-Work Portfolio (30+ Real Brand Projects Across 16+ Industries)
- "The CEO Challenge" Business Capstone (Simulated Growth & Revenue Strategy)
- 100% Dedicated Digital Marketing Placement Assistance (Resume Prep & Job Referrals)
- 1-on-1 Mentorship for Career Upskilling & Business Launch
- Flexible Online Interactive Classes (Designed for College Students & Working Professionals)
Program Overview
TreQo: The Marketing School offers an industry-recognized New-Age Digital Marketing Course Online engineered for ambitious undergraduates, working professionals, and aspiring business founders. Taught live by growth experts and entrepreneurs, this AI-native digital marketing training program covers full-funnel performance marketing, Meta Ads, Google Ads, GA4 analytics, and SEO strategies.
Program Highlights
- AI-Native Digital Marketing Curriculum
- 70% Live Campaign Execution
- Real Ad Spend Testing & Optimization
- Proof-of-Work Portfolio (30+ Real Projects)
- "The CEO Challenge" Business Capstone
- 100% Dedicated Placement Assistance
- 1-on-1 Career & Business Mentorship
- Flexible Online Schedule (Fits Around College & Work Hours)
Demand capture vs. demand generation
Core marketing terminology demystified
Mapping high-intent vs. low-intent audience segments
Search intent vs. social discovery
Top-of-funnel to bottom-of-funnel mechanics
Conversion rate optimization basics
How search engines rank pages
Keyword research essentials
Google Ads vs. Meta Ads fundamentals
Understanding ROAS, CAC, and CPM
Google Analytics 4 setup basics
Next steps to join live cohorts
The CEO Challenge
“One Real Problem. One Instant Solution.”
Every module ends with a pressure-test scenario. No Googling. You make the call: go, pivot, or kill. Revenue is truth. Speed beats perfection.
CAREER OUTCOMES
Roles You Can Crack at Top Companies
Performance Marketing Manager
01Google + Meta campaigns, ROAS optimisation, budget management, customer acquisition at scale.
Growth Marketing Specialist
02Full-funnel ownership, experiment-driven, data-heavy. The startup rocket fuel role.
Brand Strategist / Manager
03Brand identity, positioning, communication strategy for FMCG, luxury, consumer brands.
SEO & Content Lead
04Organic traffic, content engines, editorial calendars. Compound visibility over time.
Social Media Manager
05Brand presence across platforms. Strategy + execution + community + paid social.
Digital Marketing Analyst
06GA4, Looker Studio, attribution, cohort analysis. Data marketing decisions.
CRM & Lifecycle Marketing
07Retention, automated email & WhatsApp funnels, churn prevention & LTV expansion.
Marketplace & E-com Lead
08Amazon, Flipkart, Shopify store scaling, catalog health & marketplace ads.
Proof & Results
Over 3,000+ students have completed our free foundation modules.
3,000+
Enrolled learners
4.9/5
Learner rating
6
Concise modules
100%
Free access
FAQ
Yes! There are no hidden fees, no trial periods, and no credit card is required.
You get lifetime on-demand access to all 6 video modules and downloadable templates.
Yes. After completing all 6 modules and passing the knowledge assessment, you receive a verified Foundation Certificate.
Absolutely. When you are ready to manage live client budgets, you can apply directly for Batch 2.
Yes, every module includes downloadable audit templates, swipe files, and real-world calculation exercises.
Why TreQo Is Different
The Unfair Advantage
| Feature | Generic Institutes in AP/TS | TreQo: The Marketing School |
|---|---|---|
| Teaching Model | Theoretical slides & pre-recorded basic videos. | Strategy (30%) + Live Execution (70%) via "The CEO Challenge". |
| Tool Focus | Surface-level tool navigation, basic dashboard walkthroughs, & static design creation. | Full Media Architecture: Meta CBO/Pixel/CAPI, Google Search, PMax, GA4, & AI workflows. |
| Cohort Quality & Peer Network | Mass batches (100+ students) with open enrollment and no entry screening. | Selective 40-Seat Cohort: Application-based screening to build a network of high-intent BBA/B.Com students, young founders, and growth minds. |
| AI Integration | Surface-level ChatGPT prompts or single dedicated "AI in Marketing" slides. | 100% AI-Native Workflows: AI integrated across research, creative generation, automation, and analytics (Canva Magic, Leonardo, Claude, Zapier/n8n). |
| Real Outcome | A printed paper certificate. | Validated Demand, Live Ad Spend Proof, Real Revenue Signals, & a Proof-of-Work Portfolio with 30+ Brand Projects across 16+ Industries. |
All media budgets, pro tool licenses, and certifications are fully included.